Phi Kappa Psi Fraternity
Improved an outdated visual identity and developed marketing collateral that was relevant to college students joining the fraternity. Prepared a print and social media communication plan for chapter news and announcements. Throughout all social platforms, Phi Psi’s brand was constantly reinforced. Each month, I grew followers by 5% by creating engaging posts. Published a 52-page New Member Program Workbook and a Facilitator’s Guide that was distributed to all chapter members of the fraternity.
Communication Plans, Social Media Marketing Plans, Campaign Initiatives, Print, and Digital Designs.
GAC in NYC
With the change of direction made by Phi Kappa Psi's headquarters in 2017, the organization has become more social, engaged, and connected with its Chapters. Movember was one of many initiatives launched, followed by a conference at the Marriot in Time Square, New York City.
